LOVE & SPORTS

The Challenge: Launch Walmart's new athletic wear brand, Love & Sports 

How: By creating a bright & bold visual identity and direct to consumer approach (a first for Walmart!)

We wanted people to fall in love with this empowering and inclusive brand on social first,
then be pleasantly surprised to see it's at Walmart.

Launch Founder's Story

We kicked off this campaign with the story of our celeb founders:

Michelle Smith: Creator of the brand Milly & designer of Michelle Obama's National Portrait Gallery dress
Stacey Griffith: Celebrity fitness trainer & founding Soul Cycle instructor

 

Visual Identity

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Check out Love & Sports on IG

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& on Tiktok

& we also had a GIF-FIT series on IG and our website!