TACO GIFTER BY TACO BELL

The digital service that lets you gift a taco for any occasion or no occasion whatsoever.
It's a fun, simple way to make somebody's day.

Solving Problems with Tacos

A Taco is the Perfect Gift for

Any Occassion...

We noticed that digital gestures, like posting "HBD" or texting "Thx!" tend to lack real meaning. So we came to Taco Bell with one solution: Taco Gifter.

...or no occasion whatsoever. We used the strategy throughout our advertising, even maxing our Taco Bell's Instagram story with 100 reasons to gift a taco. Because there's a taco for everything.

The Proof:

Our launch on National Taco Day was our HIGHEST

performing Sunday to date for EComm sales. 

+78% in web sales compared to NTD 2019 with

62,756 tacos sold day of launch.

Over 10K tacos gifted in the first hour.

Press:

Food and Wine

Yahoo

TimeOut

USA Today

Marketing Drive

 

QSR Magazine

Fan Sided

Restaurant Business Online