TACO GIFTER BY TACO BELL
The digital service that lets you gift a taco for any occasion or no occasion whatsoever.
It's a fun, simple way to make somebody's day.
HOW IT WORKS
We noticed that digital gestures, like posting "HBD" or texting "Thx!" tend to lack real meaning. So we came to Taco Bell with one solution: Taco Gifter.
The user-experience is simple.
Within the Taco Gifter experience, you select a taco, choose a GIF, add a message, pay and send away!
We also made a GIF library with over 300 cards.
We made a custom GIF for every reason to gift a taco.
And kicked it off on social with the
Longest Instagram Story Ever
We maxed out our Instagram story with 100 of these reasons to gift a taco. Because there's a taco for everything.
And paid social content to drive it home.
Our launch on National Taco Day was our HIGHEST
performing Sunday to date for EComm sales.
+78% in web sales compared to NTD 2019 with
62,756 tacos sold day of launch.
Over 10K tacos gifted in the first hour.
And a new source of revenue for Taco Bell.