TACO GIFTER BY TACO BELL
The digital service that lets you gift a taco for any occasion or no occasion whatsoever.
It's a fun, simple way to make somebody's day.
Solving Problems with Tacos
A Taco is the Perfect Gift for
We noticed that digital gestures, like posting "HBD" or texting "Thx!" tend to lack real meaning. So we came to Taco Bell with one solution: Taco Gifter.
...or no occasion whatsoever. We used the strategy throughout our advertising, even maxing our Taco Bell's Instagram story with 100 reasons to gift a taco. Because there's a taco for everything.
Our launch on National Taco Day was our HIGHEST
performing Sunday to date for EComm sales.
+78% in web sales compared to NTD 2019 with
62,756 tacos sold day of launch.
Over 10K tacos gifted in the first hour.