TACO GIFTER BY TACO BELL

The digital service that lets you gift a taco for any occasion or no occasion whatsoever.
It's a fun, simple way to make somebody's day.

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HOW IT WORKS

WHY THOUGH??

We noticed that digital gestures, like posting "HBD" or texting "Thx!" tend to lack real meaning. So we came to Taco Bell with one solution: Taco Gifter.

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The user-experience is simple.

Within the Taco Gifter experience, you select a taco, choose a GIF, add a message, pay and send away!

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We also made a GIF library with over 300 cards.

We made a custom GIF for every reason to gift a taco.

And kicked it off on social with the 

Longest Instagram Story Ever

We maxed out our Instagram story with 100 of these reasons to gift a taco. Because there's a taco for everything.

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And paid social content to drive it home.

The Proof:

Our launch on National Taco Day was our HIGHEST

performing Sunday to date for EComm sales. 

+78% in web sales compared to NTD 2019 with

62,756 tacos sold day of launch.

Over 10K tacos gifted in the first hour.

And a new source of revenue for Taco Bell.

Press:

Food and Wine

Yahoo

TimeOut

USA Today

Marketing Drive

 

QSR Magazine

Fan Sided

Restaurant Business Online