Tillamook – TALK DAIRY TO ME

[Spec Work]

Dairy can trigger some intense feelings -- just hearing the word roquefort gets your mind racing and your taste buds tingling. Tillamook will go to any length to fulfill your cravings, and that may include talking dairy to you.

Tillamook satiates your every craving.

 
 

RADIO

 
 
 

TV

 
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1-800-TLK-DAIRY HOTLINE

We’ll bring the 1-800-TLK-DAIRY hotline to life,
where people will be connected with our dairy-talking farmers.

 
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DEXTING


Our 1-800-TLK-DARY number will be equipped with text functionality. Users will be able to text the number for a Dairy Talk text exchange or even receive GIFs and recipe inspiration from our farmers.

OOH

 

BLOW-UP DAIRY

Introducing Tillamook’s blow-up cheese wedge. Complete with a missing bite out of it, so you can pretend you’re eating it if you run out of real cheese.


 

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DEXTING BILLBOARD

Totally innocent & wholesome.


DIGITAL

 

LEARN TO TALK DAIRY

Let’s spread the word on how to spread the butter with quick videos on social. We’ll film the pros (the farmers) teaching people how to talk dairy, with a new word or phrase each day.


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DAIRY LITTLE SECRET

Whether you’re a string cheese biter or lid licker, we all have our Dairy Little Secrets with how we consume dairy.

We’ll create anonymous confessional videos that detail the various ways people enjoy Tillamook and share them across our social channels.




 
 

TIPS & TRICKS

We’ll create content for magazines like Cosmopolitan, teaching people how to talk dairy.

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